Built from Love, Backed by Science

PetCubes began in 2013 with one goal: to give pets the nutrition they truly deserve.

It started with Meelo, our founder’s Golden Retriever, and the frustration of not finding fresh, nutritious options. That simple need sparked a fresh food movement.

Today, we create meals that are real, balanced and easy, so pets live healthier, and pet parents worry less.

Our Purpose

More Time Together, Less Time in the Kitchen

We’re here to help you enjoy more quality moments with your furry family. Feeding fresh shouldn't be hard, so we’ve made it easy.

From sourcing to prep, we handle everything. All you do is thaw and serve. More time for cuddles, less time in the kitchen.

Our Vision & Mission

Empowering Better Nutritional Choices for Pets

We want to empower pet parents to feed better. That means giving you real choices, real support, and real food. All backed by science, made with care, and designed to help your pet thrive.

Our Values

Transparency:
We hold ourselves to human-grade standards. Meals are made in an AVS-approved, ISO:22000 and HACCP-certified facility. Every batch is tested to meet the quality your pet deserves.

Innovation:
Our in-house R&D team is always creating new formulas, textures, and flavours. Because feeding fresh should never feel boring.

Sustainability:
From ingredients to packaging, we look for ways to reduce our environmental pawprint. Small choices lead to lasting change.

Why PetCubes?

Only Natural and Whole Foods
Real ingredients you can recognise. No preservatives or fillers

PhD Animal Nutritionist Formulated
Developed by Dr Francis Cabana. Unique recipes, tailored for pet health.

Complete and Balanced Formulas
Feed PetCubes on its own or mix it in. Every bowl delivers what your pet needs.

100% Human-Grade Ingredients
The same quality ingredients you'd choose for yourself.

AAFCO Compliant
Meets and optimises AAFCO standards for each life stage. Helps your pet thrive, at any age.

Convenient. Just Thaw and Serve
Cubed for easy portions. No guesswork, just quick, simple feeding.